“It’s a habit of mine now, noticing labels, logos, shoes.”
~Michael Jordan

It was my birthday and we were sitting in a restaurant with family.  We were talking about who was doing what, the menu, the view, kids, and grandkids…

And then I heard the word “radio” at a table on the other side of the room.

It’s funny how our minds are attuned to filter out almost everything except what’s relevant to us.  We can be in a crowded ballroom buzzing with people and still hear our own name.  It gets our attention and pulls us in.

It’s a good lesson for radio talent.  If you’re talking about what’s relevant to the listener, you’ll draw them in.  If you’re talking about what’s irrelevant to the listener they’ll never hear you at all.  That’s why there are so few true personalities, they’re too busy talking about what’s trending instead of what they have in common with the listener.

Like Michael Jordan, you’re attuned to your own interests.