“No, no!  The adventure first, explanations take such a dreadful time.”
~Lewis Carroll, author

On the CBS TV show, “Sunday Morning,” recently there was a “short,” on one of those films shown before a movie, usually a kids movie.  This one is called Piper, and you may have seen it just before the movie, “Finding Dory.”

So what’s the big deal?  Besides the Academy award it won?

First, this short, entertaining movie from Pixar, is a great example of the paramount value of a story.  The technology was great, but without the story, the technology would be useless.  Sometimes we’re so excited about the technology we use in radio that we put the story second.  The fact we can use or create the technology takes over our imagination.  Not the story.

The second thing that got my attention was the credits.  I couldn’t believe the team, and I suspect teamwork, that went into those 6.5 minutes.

Technology is a sexy distribution, but only a distribution channel.  Don’t be seduced by the “cool” that you forget the story.

See Piper yourself.