“What tribes are, is a very simple concept that goes back 50 million years. It’s about leading and connecting people and ideas. And it’s something that people have wanted forever.” –  Seth Godin

And it turns out that tribes, not money, not factories, that can change our world, that can change politics, that can align large numbers of people. Not because you force them to do something against their will. But because they wanted to connect. – Seth Godin

Someone told me a joke recently, that God is a Chicago Cubs fan, but said to them, “Don’t do anything until I get back.” Well, I was at a Cubs game a few months ago, and at Wrigley I saw a good game, and supportive, screaming fans – the Cubs tribe.

No doubt the Cubs fans in Chicago, and elsewhere, support their team win or lose. They’re almost proud of their record of never giving up. When your fans are organized into a tribe, there’s no stopping you.

The same is true of your fans. They’ll be the first to be critical when you lose, and the first to defend you from others not in the tribe. Unfortunately most of us have forgotten the second part of the Seth Godin book – We need you to lead us. Without leadership the tribe wanders and becomes disjointed. Leadership means uniting them online and offline, giving them a story, and NOT trying to use them to buy something unrelated to the tribe or try.

It’s called community…and it’s in your future.