We’ve chatted a lot over these 536 Frost Advisories about how to grow your station. Growth is the fruit of adopting common ground; of making the unfamiliar familiar.

Many Christian stations serve only the Christian sub-culture talking primarily to churchgoing folks with a heavy emphasis on religious or spiritual content. Other stations desire to reach a broader audience which is often described as “spiritual, but not necessarily religious.” Those stations strive to be culturally relevant and talk like friends in the room. But that doesn’t mean that you talk about just anything.

Take this infamous day in history, November 22, 1963, as an example.

“Why are you playing Christmas music on Election Day?”

The complaints pour in.

“Why are you playing Christmas music before Thanksgiving?”

Think about it. If I’m driving around in my car and I tune in to your radio station in the middle of November and hear Burl Ives instead of Matthew West, I could be confused. Unless I understand “the why.”

“People don’t buy what you do, they buy why you do it. And what you do serves as proof of why you do it.”

Simon Sinek, “Start with Why”

On Election Day our station votes for comfort and joy. In this political season our station is an escape from the negative headlines.

As you’re reading this you’ve probably seen people celebrating in the streets over the results of the election. But you also know that challenges are going to be filed in court this week related to possible voting irregularities.

So, who won the election?

More specifically for our little radio family… did your station “win” during this election?

That can only be answered, obviously, if we DEFINE the win.

These are curious times. Perhaps you’ve noticed.

“Everyone is upset about something today. As a result, a growing dearth of kindness is apparent in our marketplace interactions, most notably in our media and political discussions and debates. A spirit of unforgiveness has been unleashed in our land, and it’s consuming us.”

Joe Battaglia, noted author and Yankee fan

Recently our niece shared how much she loved the Hallmark channel’s “Christmas in July.” She said, “I’m just looking for anything with a happy ending.”

Tuesday morning is coming. Election day is near.

There is an election coming up next week. Perhaps you’ve heard something about it. It’s been in all the papers.

Perhaps you’ve heard from a listener wondering why you’re talking about Donald Trump or Joe Biden. Maybe you’ve received a friendly e-mail from someone questioning your personal salvation because your station aired political commercials for You-Know-Who!

Maybe its even more personal that than. Maybe you’ve unfriended “friends” on Facebook for their political rants. (I know I have). Maybe there have even been conversations at your dinner table that have resulted in awkward pauses, or worse, name-calling-finger-pointing-and-gnashing-of-teeth.

What’s going on here?