Frost Advisory #492 – Celebrate What You Value

The beginning of a new year seems to me to be a good time to consider how we internalize the values in our organizations.

Andy Stanley suggests, “Just start celebrating what you value. People will value what you celebrate, and they will celebrate what you value.”

I’ve recently been reading, “Breakfast with Fred,” the conversations and ideas of Fred Smith, Sr, a mentor for many leaders such as Zig Ziglar, Philip Yancey, John Maxwell and my friend Steve Brown.

“When Fred was in his early twenties, he visited a cemetery and asked himself what he would want the epitaph on his tombstone to read. It was at that moment he chose the phrase that would set his life direction: ‘He stretched others.'”

That stretching led Fred to value conversations and the sharing of insights and wisdom. So much so that the “Breakfast with Fred” concept evolved as his health deteriorated as his breakfast meetings with a few moved online for many to read.

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Tommy Kramer Coaching Tip #345 — The Opt-In World

My friend and partner John Frost posted this advisory recently:

Frost Advisory #491 – We live in an OPT-IN world

There is a phone in our home that we never answer.  Seriously.  A constant barrage of robo-calls and “Anonymous” caller IDs has left that phone to be no more than a nuisance.  In fact, we no longer even listen to the voice mails because of so much time wasted checking them.

We live in an OPT-IN world, defined by Merriam-Webster online dictionary as “to choose to do or be involved in something.”  If I didn’t give you permission to communicate with me then your efforts, automated as they be, will be met with an unanswered ring.

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Frost Advisory #491 – We Live In An OPT-IN World

There is a phone in our home that we never answer. Seriously. A constant barrage of robo-calls and “Anonymous” caller IDs has left that phone to be no more than a nuisance. In fact, we no longer even listen to the voice mails because of so much time wasted checking them.

We live in an OPT-IN world, defined by Merriam-Webster online dictionary as “to choose to do or be involved in something.” If I didn’t give you permission to communicate with me then your efforts, automated as they be, will be met with an unanswered ring.

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Tommy Kramer Coaching Tip #344 – Why “Crunch and Roll” is Essential

It’s a Top 40 “basic” mechanic: “Crunch & Roll,” which means that in a song-to-song music sweep, you want to hit the NEXT song, THEN talk, not “start early” over the end of the first song, and then continue blabbing over the intro of the next song.

It matters because when that next song begins, then you start, it “turns the page” – meaning that the listener can FEEL the Forward Movement.  (Momentum.)

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Frost Advisory #490 – There Is No “Them,” Only “Us”

I was eager to see “A Beautiful Day in the Neighborhood,” not because I had watched “Mr. Roger’s Neighborhood” as a kid (because I didn’t), but of my respect for Tom Hanks as an actor; a modern day Jimmy Stewart whose acting skill ranges from “Saving Private Ryan” to “Big,” from “You’ve Got Mail” to “Philadelphia” and “Forrest Gump.”

I was not disappointed.

But the movie wasn’t what I expected. It’s not really a cinematic bio-op of a quirky children’s television show host in Pittsburgh. It’s more about the impact and transformation that can happen when we choose to care for others, affirm them for who they are now, and inspire them to their better selves.

Folks in Houston, Texas, know the name Jim McIngvale, better known to locals as Mattress Mack, that eccentric guy in the Gallery Furniture TV commercials. But if that’s all he did I wouldn’t be writing about him now. And you wouldn’t care.

During Hurricane Harvey and recent Houston flooding, Mack’s showrooms became makeshift shelters in which hundreds of evacuees and dozens of National Guard troops could catch some much-needed rest. Recently, he arranged for Metro shuttle buses to bring some 10,000 Houstonians to his store parking lot for turkey with all the trimmings. And on and on and on.

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Tommy Kramer Coaching Tip #343 – A Lesson from Author Sandra Brown

If you’ve never read any of the red-hot thriller novels of Sandra Brown, you’ve missed out on a truly gifted storyteller.  My wife and I have read dozens of her books, and since radio is essentially storytelling in microcosm, you might learn something from this comment recently in her book “Standoff,” which is a short book she wrote for a Book Club.

She said it was daunting because most of the action takes place in a confined space, adding “With each book, I challenge myself to try something I’ve never tried before.  Can I pull this off?  This self-imposed fear factor is a positive thing.  It stimulates creativity and urges me to step outside comfortable boundaries.  It makes each book different.  Most important, it keeps readers from getting tired of the same ol’ same ol’.”

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Frost Advisory #489 – The Search For Good News

People are searching. So many of us feel bombarded with negativity and bickering, particularly in the wake of the partisanship of the impeachment hearings. With a potential Senate trial and another election in 2020 I don’t get the sense we’re headed for a kinder, gentler new year, do you? As a result people are literally searching for something good.

Every year Google compiles a list of the most searched for words of the year. In 2019 searches for heroes soared.

Good things in the world

Throughout history, in times of uncertainty the world looks for heroes.

What makes a person a hero?

Because living life as something bigger than yourself is a hero’s journey

To everyone using their powers to empower others, search on…

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Tommy Kramer Coaching Tip #342 – The Odds

We’re in a world of numbers now.  Sabermetrics dominate Sports.  Take baseball, for example.  “He hits .372 against left-handed pitchers with men on third base and less than two out when it’s raining…”

Well, okay… but that’s not predictive.  It’s just a measurement of what ALREADY happened.

The REAL odds are this: every time you step up to the plate, it’s 50/50.  You’ll get a hit, or you won’t.  This MATTERS, and it’s why Sports is such a great teacher, because every player or team will have its day sometimes, no matter what the percentages say.
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Frost Advisory #488 – The Beauty Of Christmas Through The Eyes Of Our Format

The Christmas season brings out the best in us. More people tune to our stations than at any other time of the year, some stations topping a million listeners per week, once unthinkable in our format.

Many stations do their best job of connecting on common values with stories of hope, forgiveness, and fresh beginnings. Over the last several weeks I have heard some amazing stories and songs.

I heard how Pamela and her daughter were helped to move out of the homeless shelter and start a new life!

I heard Craig’s story of being able to hear for the first time because of a caring surgeon.

I heard the story of the man who decorated his house with Christmas lights knowing that his son wouldn’t live to see Christmas. When his neighbors found out they joined in and decorated their houses months early.

Stories and songs. Consider how these stories resonate just as much with a brand new listener as a station fan.

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Tommy Kramer Coaching Tip #341 – No One Comes To The Party Just For The Dip

Recently, in a coaching session with a person who was playing it “too safe” on the air, I told him this: No one comes to the party just for the dip.

So okay, your station (and your show) has Music, News, Weather, Traffic updates, etc.  The usual “basic survival kit” for broadcasting.

But now you need to add Personality, Companionship, and Things You and the Listener Have in Common.

Without those, you’re just the dip.