If you accept the old saying that “the way to a man’s heart is through his stomach,” then it’s my firm belief that the way to a woman’s heart (on the air) is through her kids.
So if you target women, trust that even if she doesn’t have kids, someone else in her family does, or at least one of her closest friends does. And, everyone has a story to tell; it’s “common ground subject” #1.
This is my 800th Frost Advisory. It really is a lot of trouble, you know. I hope you feel sorry for me.
I’ve written this blog diligently every week for fifteen years and four months. I did the math. That’s longer than I’ve held any one job. That’s longer than I’ve lived in one city, minus one.
Frost Advisory #1 was prompted by my programming mentor Alan Mason saying bluntly to me, “You should write.”
Continue readingIt seems appropriate as we head toward the end of 2025 to offer this tip:
The world runs on Faith and Hope.
Either one of those will do, but both of them together is what everybody wants.
So – in the coaching process, and in the learning process, you have to have faith that you’re going to get better. And you have to hope that this next step will get you up that talent staircase to where you’re really a top-level performer.
Another year of coaching passes, and I wish everyone reading this a great next year.
The Christmas season brings out the best in our format. More people tune in than at any other time of the year, some stations topping a million listeners per week, once unthinkable. A handful go to the top ranking #1 in their market.
Many stations often do the best job of connecting on common values with stories of hope, forgiveness, and fresh starts. Over the last several weeks I have heard some amazing stories and songs.
Continue readingRadio still seems to be somewhat nomadic. Rarely, if ever, does an air talent stay at one station all of his/her career.
But hopefully, moving to a new station is an upward move. I worked at many stations over my 30+-year on-air career, and nothing illustrates this point better than an early move I made from Dallas to San Diego. Continue reading
Is there a connection between Christmas and your station’s strategy? No, I didn’t say Christmas MUSIC. I said Christmas.
I’m told there are more “religious” radio stations in the United States than any other format category. They also say that those religious stations often have fewer listeners than the other format categories. Ouch!
Many Christian radio stations could best be described as “A bunch of stuff all on one station,” consisting of a little of this and a little of that with little connection to the WHY.
Continue readingOver the years, one technique has constantly come up – how to get into a subject quickly and concisely.
I can’t count the number of air talents I’ve worked with who are really good at almost everything, but can’t “grab” the listener well because it just takes them too long to get to the point.
Here’s a visual for you… Continue reading
From time to time I’ll hear radio stations use the phrase, “music and ministry,” which, ever so subtly, infers that music isn’t ministry. Perhaps that dates to a time that many of us remember that Christian radio stations had long talk blocks, and that music was often considered the “fill” between what was considered the real ministry.
That still is in the conversation as stations discuss the value of playing Christmas music to reach new listeners.
Continue readingNote: Since I totally forgot to post a tip last week (I plead Christmastime madness), I’m doing two this week. Here you go…
One of the reasons I still watch “Survivor” on TV is because of how it defines connecting with the audience.
By the time you are reading this, Christian music stations up and down the dial have swapped out their typical playlist for the 137 best versions of “Holly Jolly Christmas.” While the strategic upside to that wacky Clark Kent-to-Superman identity change has been well chronicled in these 15+ years of weekly Frost Advisories, I reckon’ one aspect of this format flip may not have received enough attention. That’s the part that isn’t about the music.
Continue reading“You never have a second chance to make a first impression.”
Will Rogers
