Tommy Kramer Tip

Tommy Kramer Tip #584: The Starting Place When You Have a Guest On

If you want to have a guest do a good job and want to come back, you MUST start with this…

Take a back seat to him/her/etc. It starts with how you bring them on. Don’t “give away the plot” and tell the guest’s whole story. Take ONE thing and start giving, like “So, tell us about this movie…” (or whatever the guest is there to promote).

Or with a caller…suppose she’s obsessed with the movie “Back to the Future”. (This is an example from a show I coach in Houston.) Naturally, you ask how many times she saw it when it came out, and she tells you – instead of YOUR telling us you learned something about her, then telling HER that she has an obsession with a movie. (She knows that.) When you let the guest (or caller) tell the bulk of the story, that person comes across better – and so do you.

I can tell you from experience that the guest will really appreciate it. And you build a catalog of people who’ll gladly come back on the show.

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Tommy Kramer
Talent Coach
214-632-3090 (mobile)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2024 by Tommy Kramer. All rights reserved.

Frost Advisory

Frost Advisory #728 – Few Decisions Are Simple

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We make decisions every day. The question is how we make good decisions based upon our limited experiences, biases, social styles, and relationships? (There are probably more but I ran out of ink).

“Few decisions are simple. In fact, simple decisions are better called choices. All decisions cut us off, separate us, from nearly infinite options as we select just one single path. And every decision we make earns us the favor of some and the disfavor of others.”

Dan B. Allender, Ph.D, “Leading with a Limp: Turning your Struggles into Strengths”
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Tommy Kramer Tip

Tommy Kramer Coaching Tip #581: The Formula for Doing It Well

One of the things that comes up in coaching sessions with any music radio air talent is not just doing it, but “doing it well.”

It’s easy to wonder what key ingredients add up to accomplishing that. So here’s how it works:

Keep things short. This isn’t about a word count or how many seconds something takes. It’s about not adding words to sound more important.

Keep things simple. Make it easy to follow. Too many details, or parenthetical phrases will inevitably add up to unnecessary “side roads” in your Content. Always imagine the listener in the car, with his or her head on a swivel trying not to get crashed into by some distracted driver. The last thing anyone needs is something that takes too much time to follow.

Keep it short + Keep it simple = Doing it well.

Frost Advisory

Frost Advisory #724 – If Our Format Can Be So Transformative Why Are Our Stations So Ordinary?

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This week I’m jumping on a big airplane to share some nifty ideas with a group of your CCM radio sisters and brothers. In case you weren’t invited, I’ll give you a tease.

A while back I was trying to hire a major market pro to do the morning show in a really big market with very tall buildings. Although we had never worked together directly I did trick him into being the image voice for a bunch of my stations.

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