Ridiculously In Charge!

“Keep your fears to yourself, but share your courage with others.”
~Robert Louis Stevenson

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I’ve been reading Boundaries For Leaders by Henry Cloud, great book about growing a culture of leadership.  In it, he talks about a leader he was talking to who was complaining about the culture around him.  Cloud kept asking questions about why these things were happening, which led the leader to realize the culture was up to him!  Finally, the leader was in charge… ridiculously in charge.

Leaders and managers spend a lot of time complaining about how their workplace operates without ever realizing that they are the ones who can fix it.  I won’t give you all the details of the book, but two of the principles that will allow you to be ridiculously in charge are what you create and what you allow.

What you create is based on what you aspire to see, the culture you create (intentional or not), the goals you set, the strategy you employ and the leadership you demonstrate.  These are usually the things we want.

What you allow are the things you don’t want to happen, but seem to anyway.  It’s the things that happen because you don’t work against them.  If you never say anything to people about coming to work late, they will come to work late.  If you allow people to snipe at each other, sniping will grow as a tactic.

Of the two, what gets the least attention is what you allow.  All those irritating things that happen – that you actually allow to happen – that you can’t understand.  The things you don’t really want to deal with, because it’ll be too tough or complicated.  Also, the things that you do yourself that only become irritating when it happens back to you.

This is one of the easiest to understand books about leadership that I’ve ever seen.  Don’t expect to breeze through it, some parts are more difficult than others.  You’ll also want to go slow enough give yourself time to absorb it.

One reason I love it is because it challenged me, but then gave me simple, doable answers.  We can all improve our leadership skills, even if we’re only leading ourselves.  This could be one of the biggest answers to a challenge you’ll find this year.

 

Frost Advisory #339 – Year In Review – Another Programming Lesson From Facebook

In case you’re not sure what kind of year you’ve had, the mad scientists at Facebook are stepping up to help with an unsolicited montage of photos from one’s own Facebook posts.  My Year in Review highlights include a photo of me with a tree, me with a dog, and me with a 25-foot-tall Texas flag.

After peaking at a few others I’m glad they’ve left out political rants, photos of food, and close-ups of injured body parts (i.e., mostly what’s really on Facebook posts).

The most frequent comments to Year in Review tend to be, or “We had fun doing that!”, or “Where is the photo of me?”  In other words, people reacted based upon their own connection to the post (or lack of).

Facebook Review

ATTENTION is driven by RELEVANCE.  And RELEVANCE is the basis for connection.

“People will be more interested in your home movies if they are in them.”
~Roy Williams

What photos would be on your station’s Year in Review?  And would your listeners care?

Tommy Kramer Tip #183 – Recycling Material

I get asked a lot about whether or not to recycle something within a show.  Almost everybody seems to think it’s okay, but it’s really not.  Here’s why:

Because you’ll never do something as well a second time.  Or you’ll do it well the second time after having done it poorly the first time.  Unless you’re one of the greatest voice actors in the world, you’ve only got one really good performance in you.  Live with it.  You may not want to hear this, but artistically, you want to burn material like jet fuel, and keep coming up with more things to do – every show.  Recycling the same bit a couple of hours later actually clogs up the creative process.

Note:  You CAN recycle a Subject.  But come up with a new “camera angle” the second time, so it’s not just you on autopilot.

– – – – – – –
Tommy Kramer
Talent Coach
214-632-3090 (iPhone)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2016 by Tommy Kramer. All rights reserved.

Dreaming In SoHo

“No one is less ready for tomorrow than the person who holds the most rigid beliefs about what tomorrow will contain.”
~Watts Wacker, Jim Taylor and Howard Means, The Visionary’s Handbook: Ten Paradoxes That Will Shape the Future of Your Business

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Recently I was at the Crosby Conference, put on by Pip Coburn, in the SoHo area of New York, where the conversations were unlike anything I’ve done before.  We discussed whether Facebook has an ethical responsibility to fairness in the news since so many people are now using Facebook for news, or whether we’re in a post-fact world, where you believe what syncs with your beliefs.  And those were the simple ideas.  It was amazing.

The discussions are all future oriented and held at a very high level.  A lot of what we talked about had to do with the uncertainty in today’s world and the future.

But I can’t help myself.  So when one of the students mentioned that she got her news from iHeart Media, I had to know more.  I asked what iHeart meant to her, she explained it was a music and social media platform.  Then, when I asked if she was aware that iHeart had radio stations in New York, she paused, looked confused, and said, “I don’t really listen to radio.”

It was by no means the biggest implication from the conference, but it was a little reminder of the uncertainty in our future.  It also helped me realize how little time we spend on thinking about the bigger implications in our lives.  We’re locked into a “radio’s dead” versus “radio’s fine” battle that only keeps us focused on the wrong thing.  I guess it’s simpler than addressing the issues and easier to kick the can down the road, but it’s not a solution.

Then again, maybe that student was another outlier, an anomaly in the future of the medium we all love, and when we wake up everything will be fine.

Frost Advisory #338 – Why Should I Care?  An Important Question

All ideas start in the left brain.  That’s where reading and writing, calculation, and logical thinking hang out.

In our radio stations many ideas and conversations stop there, never crossing over to the right brain, where dimensions, creativity, and emotion are interpreted.  We talk about the music as though we’re doing inventory.  (“We have 12 of the red ones and 40 of the blue ones”), we talk about “shifts” instead of “shows”, and discuss promotions like we’re using the Associated Press style book of Who, What, When, and Where.

Staying in the left brain is how we end up with dry-as-sandpaper promotions like Clergy Appreciation Month, Local Music Project, and my all-time “favorite” the Bereavement Conference 2016.

If you’ve ever talked on the air about a Family 4-Pack of tickets, a gift card, or told listeners to “enroll/register/download”, you’ve stopped short of taking the idea over to the emotional right side of the brain.

You may have the ‘what’ but you don’t have the ‘why’.

The goal is to make people care.

“Feelings inspire people to act.  For people to take action, they have to care.”
~Chip and Dan Heath “Made to Stick

There is no idea so brilliant that it can’t be made utterly ineffective through the presentation of left-brained information.

Yes, all ideas start in the left brain, but that doesn’t mean they have to stop there.

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Tommy Kramer Tip #182 – When Repetition Becomes Irritation

The whole concept of “reach and frequency” is one of the benchmarks of all advertising, not just radio.  But since we don’t have artwork or a camera to tell part of the story, we have to be mindful of what our words are actually saying.

Yes, the listener needs to hear something a few times for it to penetrate the world he/she lives in, like a contest, a promotion, or a feature you run.

But when it comes to “regular” Content and your vocabulary, you really don’t want to sound repetitive at all.  In real life conversations, using the same words, expressions, or “camera angles” over and over again is an indicator of laziness, lack of imagination, and lack of respect for the person you’re talking to.

Those things you “always say” are the ENEMY of communication.

I used to coach a morning show in Dallas with a host who made a little whistling noise every time he played “The Joker” by the Steve Miller Band.  (You know, that place at the end where there’s a little “slide” guitar thing that sounds like a whistle.)  Whenever that song came up, I really hoped that he WOULDN’T do the whistle – but he always did.  Aaarrrggh.

So, if the question is “when does something become stale?” then the answer may as short as “the second time I hear it.”  This is NOT something you should ever want the listener to think about.

– – – – – – –
Tommy Kramer
Talent Coach
214-632-3090 (iPhone)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2016 by Tommy Kramer. All rights reserved.

Frost Advisory #337 – Givers and Takers, a Thanksgiving Message

As we turn the page on another Thanksgiving holiday in America, the front page tells us that Fidel Castro has died.  That’s reason for partying in the streets in the Cuban-American communities.  One news account referred to it as “Christmas coming early.”

I wonder if Fidel Castro was a grateful man.  Curious idea, don’tcha think?

castro-dead

We don’t usually associate dictators with gratitude.  No, they are the quintessential takers.  The news stories used words like oppression, control, and force.  And yet we associate being grateful with giving.

The same is true for our radio stations.

Is your station a giver or a taker?

I know radio stations where the only time one hears certain voices is when they are asking for money.  Their airwaves are filled with commands “do this” and “do that”, treating listeners like the proverbial dog on a leash.

But I know stations that are “givers”.  I know of a station that has a strategic initiative to connect listeners to local charities.  I know of a station that was on the ground offering bottled water and other help during a local disaster.  I know of a station that gives the opportunity to pray with listeners in need at each station event.

“The human spirit senses and feeds on a giving spirit… Think about what Jesus taught – half the time people didn’t know what he was talking about, but they listened attentively.  Jesus was giving – feeding them.  Not taking.  It is at a spirit (heart) level – he wasn’t just giving information.”
~John Maxwell

One of my heroes is a fellow by the name of Billy Howell, who runs an automobile dealership in the Atlanta area.  Although we’ve never met Billy is one of my heroes because he is a giver.  He partners each year with my friends at The Fish Atlanta to bless those who are struggling.  Just last week Billy and his company granted a Christmas Wish to fly a soldier and his family home to Atlanta prior to his deployment to Afghanistan.

“The best ministry we can offer on God’s behalf isn’t to explain our theology.  It’s to extend our generosity.  Because that’s what our heavenly Father did for us.  And that’s what he’s asked us to do as well.”
~Andy Stanley

Oh, and by the way, the stories of giving you share make wonderful gifts for your listeners

The Start of the Christmas Season

“The world as we have created it is a process of our thinking. It cannot be changed without changing our thinking.”
~Albert Einstein

We celebrated the start of the Christmas season in my house by watching Miracle on 34th Sreet.  Well, also because we were recently in New York and visited Macy’s.  Still, how can you not love a movie that ends up with Santa being set free?  At a pivotal point in the movie the post office drops off bags and bags of letters to Santa.  Most remember all those letters dropped on the judge’s bench, but just before that there’s a scene at the post office with people sorting the mail by hand.  I love the way they’d flip the letters up to be whisked away by the technology of the day.

Of course, the mail isn’t sorted by hand now, as the post office heads toward something called “Network Rationalization.”  The job shown in the movie doesn’t exist anymore.  Technology changed the way the mail was handled.  That happens, even to the point, we don’t even think about the “old jobs” that were eliminated.

Typically we look at, and complain about, change that happens to us, in our generation, but if we did look at the past we’d see all these instances where change happened, and life moved forward.  The world didn’t explode or freeze in time.  It marched on, continually changing, being embraced by some, and tolerated by most.

Tommy Kramer Tip #181 – Catch and Release

The whole concept of subtlety seems to have died out in the back yard, because no one heard it scratching against the door.

Go to “Catch and Release”, like in fishing.  You catch a Moment, then you let it go.  Trying to reach a second Moment is too far a “reach” for most air talents.  We’re not stand-up comedians, who work tirelessly on “constructs” where each step leads to another one.

Louis C. K. talks often about George Carlin’s process of writing for a special, then tossing that material out, which shocked Louis.  He felt like “I’ve worked for 14 years to get this one hour of good stuff.  How do you just throw that away?!”

Over time (and mustering up all his courage), he learned that you have to clear the slate to open up the mental space to create more.

Radio’s not really the medium for that “Construct” formula anyway.  Quick hits, then movement, define great radio.

I hear so many shows that sound like the people in the studio are having a good time, but like kids at recess, they don’t want to come back into the classroom and settle down.

Catch, then Release.  Stop hanging onto a falling satellite.  Your listeners will really appreciate it.

– – – – – – –
Tommy Kramer
Talent Coach
214-632-3090 (iPhone)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2016 by Tommy Kramer. All rights reserved.

Frost Advisory #336 – Atlanta Is In the Eastern Time Zone

That’s the announcement that came over the airport PA.  But the announcement seems self-evident, doesn’t it?

Atlanta is in the eastern time zone.

Unless…

…you’re not from Atlanta.

And most of the 250,000 travelers per day through the world’s busiest airport are NOT from Atlanta.

Almost everyone has to catch another flight.  So time matters.

The seemingly self-evident becomes vital with a simple change of perspective.

Your listener has a perspective. Great stations learn it.

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