A “Fixer Upper” For Your Station

“The most seductive thing about art is the personality of the artist himself.”
~Paul Cezanne

Chip-Gaines-and-Joanna-Gaines

You’ve probably heard of the HGTV show “Fixer Upper,” where husband and wife Chip and Johanna Gaines rehab houses in the Waco, TX area. There’s a lot of talk about the show, how talented Johanna is… and how crazy Chip is.  That’s true, but what really makes it work is the stark differentiation between the two hosts. Dare I say role definition?

Two people who are exactly alike, or even closely alike, rarely generate the kind of passion seen on “Fixer Upper.” She’s smart, creative and more of a “driver,” he’s a total expressive, and a lovable clown. If it were just Johanna or just Chip it would wear out quickly. But that’ll never happen since both people are uniquely different, yet oddly compatible.

So how about your team shows? Are they similar in personality and approach, or do they create stark differentiation?

By stark I mean… well you’ll just have to see the show and how much they play up on the differentiation. They stand out from each other, and the result is a ton of entertainment.  Even “serial” entertainment, where they’ll want to come back day after day.

It’s the personality of the two of them that creates the “art” that’s made them so successful.

P.S.  Yes, I know part of the show is fake, but the two people in it are very real.

Frost Advisory #331 – What We Can Learn from Facebook Rants and Political Bias

Reckon’ it’s happened to us all.

I have Facebook friends whose political rants make me want to hit them with a baseball bat.  Metaphorically, of course.

My friend Randy’s FB tirades are the most extreme left-wing drivel you can imagine.  My friend Gort, a self-described liberal, has totally blocked his rants and hides under the bed when he calls.  And they are best friends!

My friend Cooper is as right-wing as a one-legged chicken.  He can’t even mention Hillary’s name without the liberal (pardon the expression) use of expletives.  #@#$#@%$@.

Their diametrically opposed views are so categorically biased you’d think that Hillary and Donald were worthy of challenging Mother Theresa on sainthood.

What can we programmers learn from this silly little journey into social media mud rucking?

A better way to spend our time than a Facebook rant, I’d say.

safe-space

What if it was the other way around?

What if everything we heard was something we knew was true in our hearts?  What if every time they spoke we felt like they had been talking directly to us?  What if we consistently heard things that affirmed our identify, encouraged us in our daily challenges, and gave us a glimpse at the best version of ourselves?

“The people we surround ourselves with either raise or lower our standards.  They either help us become the best-version-of-ourselves or become lesser versions of ourselves.  We all need people in our lives who raise our standards, who remind us of our eternal purpose, and challenge us to become the best version-of-ourselves.”
~John Maxwell

What if those things of value came from our favorite radio station?

My friends at KLTY in Dallas are giving $500 to listeners to help a friend.  Even though the listener also receives $500, that is not the part that is resonating.  They’ve tapped into their listeners’ value system that helping a friend is a meaningful thing to do.

KLTY is helping their listeners become a better version of themselves.

Or, we could just post another rant on Facebook!

Tommy Kramer Tip #175 – Is Your Show Actually FUN?

As more and more research flows in, one thing is clear:  One of the main reasons people become fans of a show is “It’s fun!”

Now besides the fact that “fun” and “funny” are not the exact same thing, the takeaway should be making a really focused assessment of what you do each day, and holding your feet to the fire on whether or not it’s actually fun for the LISTENER, not just you.

An old friend contacted me last week to start working with his midday talent, but in the process of bringing each other up to speed on our lives, he mentioned that his morning show still does “The Impossible Question” trivia thing.  He said, “It’s a lot of fun, and people really like it.”

Well… no, not really.  Trivia – unless you really frame it in a way that’s fun – is not inherently fun or even interesting in itself.  (Of all the contests you can do on the air, trivia tests the worst BY FAR.  The reason is simple.  It’s not 1972 anymore.  With the 24/7 News cycle and the internet, trivia doesn’t pack much punch anymore.  If I Google “trivia” – which I just did – 178 MILLION websites come up.  So it’s certainly not unique or hard to find anymore.  Plus, I can just ask Siri and have the answer in under 5 seconds.)

The Secret Sound?  Well, okay, IF you do it right.  A series of “No, that’s not right, but thanks for trying” breaks on the air burn a hole in the listener’s brain after a very short while.

That great thing you do where your little kid, who can barely talk, is on the air… is that fun?  Are you sure?

So I guess what it boils down to is asking yourself, “Is this show actually fun?”  Be honest.  Tweak whatever needs it; throw away what can’t be improved.

The listener WILL find fun somewhere.  You have to make yourself the best choice for that.

– – – – – – –
Tommy Kramer
Talent Coach
214-632-3090 (iPhone)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2016 by Tommy Kramer. All rights reserved.

Frost Advisory #330 – Don’t Believe Everything You Think

It’s an interesting idea.

Andy Andrews says, “Don’t believe everything you think.  What you think is what you know.  And wisdom goes beyond what you know.”

They say that there really are no marital problems, only people problems that two imperfect people bring into a marriage.

After more than 40 years in radio I’ve come to realize that there really are no programming problems; only problems that people bring into programming discussions.

knowledge-is-learning

They seem to fall into these key areas:

  1. Insecurity.  Often it is the “Peter Principle”, those that are successful at a lower level but then promoted to their own level of incompetency where they remain.  These are those who don’t know, know they don’t know, but work tirelessly to not be found out.  Oh, the stories I could tell.
  2. Experience (or lack of).  These people learned programming principles decades ago and are threatened by new concepts.  They tend to divert back to what they did in “the old days” because it is comfortable.  Unfortunately it is also forever their frame of reference.
  3. Work ethic.  When someone touts a programming philosophy that ultimately means they don’t have to work as hard, I know it’s not a real philosophy.  The best work we do is always the hardest work we do.

“People are more comfortable with old problems than they are with new solutions.”
~John Maxwell

Does any of this sound like your radio station?  I’d love to hear from you.  Confidential, of course.

Servant Leadership?

“These terms do not fit together-Servant & Leader … It’s just another way poor leaders attempt to elevate themselves above those they ‘serve’… an entirely unhealthy approach for a leader to take… Our need to be led well is far more important than our need to be served. The more correct notion is that of a ‘Serving Leader’ … (with) many ‘masters’ … when Richard Greenleaf coined this phrase … he was talking entirely about how leaders serve, not about leaders being servants.”
~Mark Stanley, from a Harvard Business School article

ServantSometimes it seems like we live in a world where so many people want to see themselves as Steve Jobs or Sir Richard Branson, strong individuals who chased their own unique vision.  The challenge is that those individuals are few and far between.  Few understand there is only one Steve Jobs and one Richard Branson.   So we create a class of smart people who could otherwise make great leaders but instead allow them to become self-centered micro-managers.

Servant leadership is providing your people the right tools, giving them collaborative coaching and direction, and inspiring them.  It’s not a leadership style or technique as such, rather it’s a way of behaving that you adopt over the long term.

Servant leadership is also about sharing, allowing them the opportunity to participate and giving credit when it’s due.  Those who turn into Steve Jobs clones never understand the joy of helping others succeed, or understand that when your people succeed under your leadership, it reflects back on you.

Sorry to say that most managers will never understand servant leadership, and instead will live a lonely, tug-of-war life of attempting dominance.  Don’t let it be you.

 

 

Tommy Kramer Tip #174 – Establish the Touchstone EARLY

“I never knew that a lawn mower could make a guy so happy.”  That was the opening line of a break I heard the other day.

My reaction was instantaneous – but not the one this talent would have wanted:  So?  Who cares?

Content has to be facilitated by establishing some sort of relevance to the listener EARLY – as early as possible.

This particular break was completely self-absorbed.  A guy talking about how his riding lawn mower had broken, so he had to cut his huge lawn with the old-fashioned “push it to the end of the earth” mower.  I suppose he considered it to be “sharing”, but it missed the mark on several levels:

  1. It wasn’t top of mind.
  2. It wasn’t particularly interesting.
  3. It didn’t lead to any conclusion that informed or surprised me.  It was just all about him.

Unless you can connect it to MY life (as a listener), I don’t care.  And if I don’t care, I’m likely to just hit a button and go to a different station.  Or, for that matter, I could just turn the radio off entirely.

It’s easy. “We’re all kind of like real estate agents.  As we drive through the neighborhood we survey it – see which neighbor’s house needs some paint, or who hasn’t mowed his lawn in a month…”

Now you’ve gotten my attention, because I certainly CAN identify with that.  (I had a neighbor whose stoned-out teenage son would leave their stinky trash cans out in the driveway for DAYS at a time, wafting their noxious fumes through the air.  Not exactly the scent you want to inhale while you’re grilling some burgers.  Unless you’re making them out of feet.)

Establish the “touchstone” EARLY.  The quicker, the better.  Really think about that first line out of your mouth that kicks off Content. You only have a few seconds to engage the listener… or not.

– – – – – – –
Tommy Kramer
Talent Coach
214-632-3090 (iPhone)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2016 by Tommy Kramer. All rights reserved.

Don’t Let Anything Stop Us

“I’ve tried to make the men around me feel, as I do, that we are embarked as pioneers upon a new science and industry in which our problems are so new and unusual that it behooves no one to dismiss any novel idea with the statement that ‘it can’t be done!’ … Our job is to keep everlastingly at research and experiment, to let no new improvement in flying and flying equipment pass us by.”
~William Boeing, 1929

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When Boeing was still located in Seattle, I used to love driving by on I-5 to see what was new.  The latest, and experimental aircraft were always parked out on the north side of Boeing Field, painted in Boeing Colors.  It was a company that had been in their industry early on, and worked to stay ahead of the curve.  Innovation was a part of their DNA.

I moved from Seattle, and then so did they, but I never forgot the lesson of continual innovation. Labor Day Evening I landed in Orlando, on a Boeing 737, to speak at a radio gathering focused on tomorrow.  Boeing’s innovations are still with me.

I’m particularly struck by the leadership example Boeing showed too, full of inspiration and encouragement.  With that example of leadership and innovation, no wonder they accomplished so much change in the airline industry.  I can’t imagine William Boeing telling his people that the propeller motor was just fine, and trying to add motors, rather than exploring the new jet engine, can you?

Radio’s future is grounded in innovation.  Even though we’ve mostly become an industry that wants everyone else to take the chances that come with innovation, we will adapt, innovate, or fail.

Hello future, let’s be friends.

Frost Advisory #329 – How Your Listeners See The World

Some have called the him a xenophobe. *I had to look it up, too.  Others say he’s the one to make America great again.

One perspective cites her “command of the issues, resilience and long record of public service” (USA Today editorial board),

…while another says, “wherever (she) goes, issues of ethnics and improprieties are not far behind.” Mike Pence

Perspective.

What’s your listeners’ perspective?  Not about politics, per se, but about life?

perspective-reminders

I once asked a candidate for program director how he knew what his listeners cared about.  I’ll never forget his answer.

“It’s simple.  I just walk in the control room.  Every person on the air lives it.”

In a format where the music is unfamiliar the ability to connect to the listeners’ perspective is a critical step in building a relationship.

“We buy what we buy to remind ourselves – and tell the world around us – who we are… We’re attracted to reflections of ourselves… Win the heart and the mind will follow.”
~Roy Williams

*A person with an extreme dislike or fear of foreigners, their customs, their religion.

Tommy Kramer Tip #173 – Happy Generic Fluff

It’s so different on the other end of the radio.

Recently, a morning show I just starting working with did a break on “Words to not use with kids.”  Obviously, it was some article they plucked off the internet, and it sounded like it.  They thought it was “interesting”, but to me it was just the easiest road to take, pumping something into the show that was actually just “filler” stuff to take up space between the banner ads on some website.

What I told them:
This isn’t a break that we “make better”. It’s a break that we don’t do.

“Happy generic fluff” is NOT meaningful Content, especially when it just sounds like a self-help or “motivational” book.  Be better than that.  You’re here to share your thoughts and feelings on things that matter most to the listener TODAY.  Not “The 16 Most Important Foods to Avoid” which is usually subtitled something like “Number 9 will amaze you!”  (It never does.  And I’m going to keep eating hot sauce until it flows out of my ears, no matter what it does to my stomach lining.)

– – – – – – –
Tommy Kramer
Talent Coach
214-632-3090 (iPhone)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2016 by Tommy Kramer. All rights reserved.

Measuring Success

“Anyone whose goal is ‘something higher’ must expect someday to suffer vertigo.  What is vertigo?  Fear of falling?  No, Vertigo is something other than fear of falling.  It is the voice of the emptiness below us which tempts and lures us, it is the desire to fall, against which, terrified, we defend ourselves.”
~Milan KunderaThe Unbearable Lightness of Being

damian-lillard-chandler-parsons-nba-playoffs-houston-rockets-portland-trail-blazers1

Today I was helping a friend write a job description, and I encountered the term “measurable.”  It was something her organization was asking for, and while I understood the term and intent, I’m not sure that’s the real answer.

Success isn’t about whether you can have “measurable,” it’s about whether you’re accomplishing anything.  I always substitute the term “goal” for measurable and it changes everything.

A measurable is something you can measure, a goal is something you’ve accomplished.  Too often “measurable” is measuring activity, and not accomplishment.  It doesn’t matter if you can supply a score to a basketball game without a hoop, it matters whether you score enough points to win.

That’s what goals are about, not measuring activity but measuring accomplishment.