Servant Leadership?

“These terms do not fit together-Servant & Leader … It’s just another way poor leaders attempt to elevate themselves above those they ‘serve’… an entirely unhealthy approach for a leader to take… Our need to be led well is far more important than our need to be served. The more correct notion is that of a ‘Serving Leader’ … (with) many ‘masters’ … when Richard Greenleaf coined this phrase … he was talking entirely about how leaders serve, not about leaders being servants.”
~Mark Stanley, from a Harvard Business School article

ServantSometimes it seems like we live in a world where so many people want to see themselves as Steve Jobs or Sir Richard Branson, strong individuals who chased their own unique vision.  The challenge is that those individuals are few and far between.  Few understand there is only one Steve Jobs and one Richard Branson.   So we create a class of smart people who could otherwise make great leaders but instead allow them to become self-centered micro-managers.

Servant leadership is providing your people the right tools, giving them collaborative coaching and direction, and inspiring them.  It’s not a leadership style or technique as such, rather it’s a way of behaving that you adopt over the long term.

Servant leadership is also about sharing, allowing them the opportunity to participate and giving credit when it’s due.  Those who turn into Steve Jobs clones never understand the joy of helping others succeed, or understand that when your people succeed under your leadership, it reflects back on you.

Sorry to say that most managers will never understand servant leadership, and instead will live a lonely, tug-of-war life of attempting dominance.  Don’t let it be you.

 

 

Tommy Kramer Tip #174 – Establish the Touchstone EARLY

“I never knew that a lawn mower could make a guy so happy.”  That was the opening line of a break I heard the other day.

My reaction was instantaneous – but not the one this talent would have wanted:  So?  Who cares?

Content has to be facilitated by establishing some sort of relevance to the listener EARLY – as early as possible.

This particular break was completely self-absorbed.  A guy talking about how his riding lawn mower had broken, so he had to cut his huge lawn with the old-fashioned “push it to the end of the earth” mower.  I suppose he considered it to be “sharing”, but it missed the mark on several levels:

  1. It wasn’t top of mind.
  2. It wasn’t particularly interesting.
  3. It didn’t lead to any conclusion that informed or surprised me.  It was just all about him.

Unless you can connect it to MY life (as a listener), I don’t care.  And if I don’t care, I’m likely to just hit a button and go to a different station.  Or, for that matter, I could just turn the radio off entirely.

It’s easy. “We’re all kind of like real estate agents.  As we drive through the neighborhood we survey it – see which neighbor’s house needs some paint, or who hasn’t mowed his lawn in a month…”

Now you’ve gotten my attention, because I certainly CAN identify with that.  (I had a neighbor whose stoned-out teenage son would leave their stinky trash cans out in the driveway for DAYS at a time, wafting their noxious fumes through the air.  Not exactly the scent you want to inhale while you’re grilling some burgers.  Unless you’re making them out of feet.)

Establish the “touchstone” EARLY.  The quicker, the better.  Really think about that first line out of your mouth that kicks off Content. You only have a few seconds to engage the listener… or not.

– – – – – – –
Tommy Kramer
Talent Coach
214-632-3090 (iPhone)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2016 by Tommy Kramer. All rights reserved.

Don’t Let Anything Stop Us

“I’ve tried to make the men around me feel, as I do, that we are embarked as pioneers upon a new science and industry in which our problems are so new and unusual that it behooves no one to dismiss any novel idea with the statement that ‘it can’t be done!’ … Our job is to keep everlastingly at research and experiment, to let no new improvement in flying and flying equipment pass us by.”
~William Boeing, 1929

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When Boeing was still located in Seattle, I used to love driving by on I-5 to see what was new.  The latest, and experimental aircraft were always parked out on the north side of Boeing Field, painted in Boeing Colors.  It was a company that had been in their industry early on, and worked to stay ahead of the curve.  Innovation was a part of their DNA.

I moved from Seattle, and then so did they, but I never forgot the lesson of continual innovation. Labor Day Evening I landed in Orlando, on a Boeing 737, to speak at a radio gathering focused on tomorrow.  Boeing’s innovations are still with me.

I’m particularly struck by the leadership example Boeing showed too, full of inspiration and encouragement.  With that example of leadership and innovation, no wonder they accomplished so much change in the airline industry.  I can’t imagine William Boeing telling his people that the propeller motor was just fine, and trying to add motors, rather than exploring the new jet engine, can you?

Radio’s future is grounded in innovation.  Even though we’ve mostly become an industry that wants everyone else to take the chances that come with innovation, we will adapt, innovate, or fail.

Hello future, let’s be friends.

Frost Advisory #329 – How Your Listeners See The World

Some have called the him a xenophobe. *I had to look it up, too.  Others say he’s the one to make America great again.

One perspective cites her “command of the issues, resilience and long record of public service” (USA Today editorial board),

…while another says, “wherever (she) goes, issues of ethnics and improprieties are not far behind.” Mike Pence

Perspective.

What’s your listeners’ perspective?  Not about politics, per se, but about life?

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I once asked a candidate for program director how he knew what his listeners cared about.  I’ll never forget his answer.

“It’s simple.  I just walk in the control room.  Every person on the air lives it.”

In a format where the music is unfamiliar the ability to connect to the listeners’ perspective is a critical step in building a relationship.

“We buy what we buy to remind ourselves – and tell the world around us – who we are… We’re attracted to reflections of ourselves… Win the heart and the mind will follow.”
~Roy Williams

*A person with an extreme dislike or fear of foreigners, their customs, their religion.

Tommy Kramer Tip #173 – Happy Generic Fluff

It’s so different on the other end of the radio.

Recently, a morning show I just starting working with did a break on “Words to not use with kids.”  Obviously, it was some article they plucked off the internet, and it sounded like it.  They thought it was “interesting”, but to me it was just the easiest road to take, pumping something into the show that was actually just “filler” stuff to take up space between the banner ads on some website.

What I told them:
This isn’t a break that we “make better”. It’s a break that we don’t do.

“Happy generic fluff” is NOT meaningful Content, especially when it just sounds like a self-help or “motivational” book.  Be better than that.  You’re here to share your thoughts and feelings on things that matter most to the listener TODAY.  Not “The 16 Most Important Foods to Avoid” which is usually subtitled something like “Number 9 will amaze you!”  (It never does.  And I’m going to keep eating hot sauce until it flows out of my ears, no matter what it does to my stomach lining.)

– – – – – – –
Tommy Kramer
Talent Coach
214-632-3090 (iPhone)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2016 by Tommy Kramer. All rights reserved.

Measuring Success

“Anyone whose goal is ‘something higher’ must expect someday to suffer vertigo.  What is vertigo?  Fear of falling?  No, Vertigo is something other than fear of falling.  It is the voice of the emptiness below us which tempts and lures us, it is the desire to fall, against which, terrified, we defend ourselves.”
~Milan KunderaThe Unbearable Lightness of Being

damian-lillard-chandler-parsons-nba-playoffs-houston-rockets-portland-trail-blazers1

Today I was helping a friend write a job description, and I encountered the term “measurable.”  It was something her organization was asking for, and while I understood the term and intent, I’m not sure that’s the real answer.

Success isn’t about whether you can have “measurable,” it’s about whether you’re accomplishing anything.  I always substitute the term “goal” for measurable and it changes everything.

A measurable is something you can measure, a goal is something you’ve accomplished.  Too often “measurable” is measuring activity, and not accomplishment.  It doesn’t matter if you can supply a score to a basketball game without a hoop, it matters whether you score enough points to win.

That’s what goals are about, not measuring activity but measuring accomplishment.

Frost Advisory #328 – Trump v. Clinton, and Your Radio Station

It’s here.  Likely the most eyeballs ever staring at the two presidential candidates, and they with the highest negative ratings ever.

It’s a made for TV reality show for better or for worse.

What can our stations learn from these unusual times?

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Basic Trout and Reis positioning suggests attaching your product or service to what is on everyone’s mind.  That common ground thing, don’tchaknow?  Then connect what’s on everyone’s mind to the benefits of your brand.

As the headlines focus more and more on discouragement, there is another choice.

Tommy Kramer Tip #172 – Learn From Mike Nichols, Part 3

In his last interview, the great director, actor, and comedian Mike Nichols really opened the door to what fueled his process.

I’ve talked about a couple of his concepts in the last two tips, but this one may be the most important one when it comes to understanding what really creates a distinguishable and memorable presence on the air:

Your show, like a movie or play, isn’t totally real life. It’s a VERSION of real life.  And your persona on the air isn’t totally you.  It’s a VERSION of you.

Don’t really like an artist you play?  I doubt if saying that on the air will endear you to the listener who adores that artist.

Reading something for the 50th time this week?  Make it sound like you just thought of it, and you have a real INTEREST in it.

Can’t stand kids?  Well, depending on the format, you may not want to reveal that fact.

My friend and partner John Frost talks about being “transparent” on the air, and I agree, with my version being “Crack your chest open and show us what’s in there.”  BUT, I don’t believe in total transparency.  Some things aren’t useful, or reveal a side of you that may work against trying to win over more listeners.

As I’ve taught this over the years, many times the reaction has been indignant, with something like, “But that’s not me.”

You do get that Tom Hanks isn’t really Forrest Gump, right?  And he’s not the guy in Saving Private Ryan, either.  It’s ACTING.  However, each of those characters IS a version of him.

If you need help creating the most effective version of you, get it.  Every athlete, every actor has a coach… for that very reason.

– – – – – – –
Tommy Kramer
Talent Coach
214-632-3090 (iPhone)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2016 by Tommy Kramer. All rights reserved.

Who’s Creative?

“But there’s a difference between having artistic interests and being psychotic.  That’s more than a fine line of differentiation, and I do see that a bit too much.”
~Crispin Glover

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I hear so much about creativity, and I see so little of it.

The world seems to be divided into four groups:

  1. Those who think they’re creative and really aren’t.
  2. Those who really are creative.
  3. Those who think they’re not creative.

You can see my point, perhaps.  I believe God blessed everyone with the ability to be creative in some way, and I think many of the people who think they’re creative really aren’t.  They may be good synthesizers, or good connectors, but they don’t really create.  But if you challenge them on it you’ll be surprised at the vehemence of response!

This is the kind of thing you really only admit to yourself in the dark of night when no one else is around.

My experience is that the people who go psycho aren’t the truly creative, but those who think they are but really aren’t.  They’ll go to any length to build an argument about how their creativity is the reason an organization is successful.  They take one crayon from the box and deem that this color is creativity and everything else isn’t.  They’ll pound their square version of creativity into the round hole whatever it takes.  And some of us believe it.

But they’re not the people I really want us to think about.  I’m more interested in the people who think they’re not creative because they don’t understand the universal law.  Everyone is creative in their own area in their own way.  Your color is in the crayon box if you’ll just look for it!

I’ve seen a lot of people who misinterpret what creativity is, and continue to believe they’re not, and because that’s their belief they become what they think.  They can’t be creative because everyone has always told them they weren’t, or held them back from playing around, or simply reinforced their belief system.

You, my friend, are creative.  I don’t know in what way, and I don’t know how, but you are.  God has blessed us all with creativity, not just a chosen few.  If you don’t give up on it, you’ll find your creativity when the opportunity comes along.  As long as you haven’t shut that door.

 

 

Frost Advisory #327 – Let’s Be Ordinary

The good thing about being ordinary is that you don’t have to work at it.  Just do the same old thing.  Today’s show is yesterday’s show.  Last year’s promotion is this year’s.

Radio is like a light switch.  Turn it on and something happens.  If that something is what listeners expect, good things can happen.  If it is better than listeners expect then it is no longer ordinary.

switch-dog

I recently walked the halls where no one in the station was listening to the station.  Why should they?  It was ordinary.

Ordinary radio stations are a commodity.  You can take ’em or leave ’em.

“A commodity is a product or a service that no one cared enough about to market.

Marketing creates value, by combining stories, design and care. The product or service is produced in a way that makes engaging with the item better.”
~Seth Godin

If you don’t work hard, if you don’t innovate, if you don’t stretch your own limits the result will be ordinary.   And anyone can do that.