Frost Advisory

Frost Advisory #325 – The Smartest Person in the Room

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A special for Momentum 2016 “Hello Future” #cmbmomentum16

I once accepted an award for being the smartest boy in my high school.  It was one of my finer moments.

Don’t misunderstand.  I didn’t really win the award.  I simply walked up on the stage and accepted it before they had the chance to announce the real winner much to the amusement of my giggle-at-anything classmates.

This week in Orlando our little industry will gather at Disney Really Nifty Resort to learn what we can from really smart guys and gals.  “Learn what we can” is the catch phrase, literally.

What is most familiar is most believable, and the stuff we haven’t yet learned is inevitably unfamiliar.  That tends to make us skeptics.

“It’s what you learn after you know it all that counts.”
~John Wooden

Confirmation bias is “the tendency to develop a quick belief about a situation and then seek out information that bolsters our beliefs.” Chip and Dan Heath “Decisive. How to Make Better Choices in Life and Work”

In other words, we tend to believe what we already believe.  Today’s political campaigning is dependent on it.

confirmation-bias

Consequently we’re skeptical of people that aren’t like us and tell that us things we’ve never heard before.

This week at Momentum, Michelle Younkman and her team have assembled several smart people that probably aren’t like us and will share things we’ve never heard before.  There’s a chance that we could learn a lot from them.

But we’ll have to admit we don’t know it all.

“…you can’t learn anything when you’re trying to look like the smartest person in the room.”
~Barbara Kingsolver

Tommy Kramer Tip

Tommy Kramer Tip #169 – Listen to Yourself

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In this age of voice-tracking and syndication, I often come across people who never listen to themselves on the air.

In the old days, we had cassettes, usually one for each day of the week.  And I’d take the cassette, and play it in the car as I drove home or ran errands, just listening to the show.  Not to see how “wonderful” I was (I don’t think there was ever a show that seemed perfect to me), but to have an accurate feel for how I – or we, in my team show days – came across on the air, and to pick up on little “crutch” habits or words I used too much.  Maybe I laughed too often as a sort of reflex, for instance.  After HEARING it, I could start working immediately on CORRECTING it.

Okay, cassette days are gone.  But they’ve been replaced with truly incredible technology.  We have computer audio files that we can access remotely, we have devices for our phones or computers to record the show, and there’s simply no excuse anymore for not really knowing how you sound on the air.

If you want to get better, listen to yourself.  At least once a week. PDs often don’t have time to do aircheck sessions much anymore.  And if your station doesn’t use a Talent Coach, you can get into some nasty habits pretty easily.  (One woman I worked with laughed like a water buffalo being electrocuted.  But she was totally unaware of it.  Had she EVER bothered to listen to her OWN SHOW, she’d have realized it herself, instead of having to have me tell her about it.  Boy, was that session not fun.)

– – – – – – –
Tommy Kramer
Talent Coach
214-632-3090 (iPhone)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2016 by Tommy Kramer. All rights reserved.

Mason Morning Minute

How They Listen

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“In the end, I don’t care how customers listen SiriusXM. I only care if they listen. And so they want to listen on their phone, they want to listen through their Sonos device. They want to listen on their car radio through satellite delivered. They want to listen through their car radio through plug-in their phone and/or using Bluetooth with their phone, does not matter to me. What matters to me is that they listen and that they pay.”
~James E. Meyer, CEO, Sirius/XM

content-creation-ideas-inspiration

Why is it we confuse content creation with content distribution?  People not listening to the radio as much as they used to?  That’s a content creation challenge.  People using devices that can’t access your content, that’s a distribution issue.

Most of us in radio don’t differentiate between content creation and content distribution.  Here’s the sticky side of that issue: once you start creating content specifically for one kind of distribution channel, your creativity suffers, and there’s less interest in what you’re distributing.

Here’s a theory – always concentrate on content creation first.  Compelling content will always find its way to a distribution channel.  Even if you have a plethora of distribution channels, if what you have on them is “ok” you’re going to fail.  The MacBook Air I’m writing this on has more ability to generate content for different distribution channels than existed 50 years ago.  I can create all of the “new media” choices of digital, audio, video and social.

Still, it’s the dreamer sitting in front of the computer, not Steve Jobs’ invention, that creates the compelling content.  As I mentioned recently, we’re too busy tactically to take the time to dream, which is what creates the compelling content.  Without that dreamer, the distribution doesn’t matter.

Frost Advisory

Frost Advisory #324 – Never Point the Camera at Yourself

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“We (heart) logistics”, sing the actors dressed in the brown of the parcel delivery company, assuming that the internal work flow is meaningful to the customer.

“Bad advertising is like home movies.  In your ads, please, never point the camera at yourself.”
~Roy Williams, “The Wizard of Ads”

“Try church again,” declares one billboard campaign in Orlando, apparently targeting those least interested.   Even worse perhaps is the billboard artwork for hernia surgery.   (I’M NOT MAKING THIS UP, as Dave Barry would say.)

When you communicate the benefits of listening to your station, are you doing it from the perspective of those inside the station or those outside?  Careful.   This is trickier than it seems, because you’re on the inside.

My favorite bad radio campaign is “Not what you think!”, based on the assumptions that you, 1) already think something about that station, and that 2) it’s wrong!

Taylor makes wonderful guitars.  I even have a couple of them.  But their social media campaign isn’t focused on design and distribution, the things meaningful to those inside the factory.  No, they share stories of people enjoying their Taylor guitars.

“Sometimes you have to watch somebody love something before you can love it yourself.  It is as if they are showing you the way.”
~Donald Miller, “Blue Like Jazz”

taylor-guitar

Tommy Kramer Tip

Tommy Kramer Tip #169 – Being yourself…unless…

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We hear it all the time.  “Be yourself on the air.”

Being yourself IS what you want to be, UNLESS your natural “self” is too exuberant for the intimacy of radio.

Loud talkers, for instance.  Those jocks that seem to SHOUT everything.  Over the course of coaching somewhere around 1700 people, I’ve dealt with a lot of these foghorn types, usually old Top 40 jocks who make “announcements” or “present” things.  And they always say the same thing when I point this out:  “But that’s just the way I talk.”  (Actually, they say “BUT THAT’S JUST THE WAY I TALK.”)

Well if that’s true, you’ll need to change.

To become a great talent, you need to fully understand, master, and be able to control your “instrument” – your voice.

When you SHOUT at me on the air, you’re forgetting that I can hit a button and turn you OFF.  And believe me, I will.

If you need to get loud to express excitement or outrage, back off the mic a few inches, even turn your head away from it.  That way, I still get the Emotion, but I also still have functioning eardrums.

– – – – – – –
Tommy Kramer
Talent Coach
214-632-3090 (iPhone)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2016 by Tommy Kramer. All rights reserved.

Mason Morning Minute

The Future Comes To Those Who Make It

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“The best way to predict the future is to create it.”
~Abraham Lincoln

When you’re walking along the beach, early in the morning, everything past the waves on the beach is invisible.  You know there’s an ocean out there, but due to the fog bank, you can’t see it.  Just like you know there’s a future out there, but you can’t see it.

This is where so many visions fail.  The people involved can’t see past the fog bank, so they avoid anything about the future, missing the people on the small fishing boat and the ocean liner carrying passengers to far away places.  There’s a critical shortage of the Christopher Columbuses, John Glenns and Elon Musks who saw a future and made it happen.

Some of this is a simple vision block, we tell ourselves we don’t have a vision and so concentrate on the tactics that wind up taking us nowhere.  But some of it is also because we’re so tactically oriented that we don’t take the time to dream.  We think we have to be in a state of constant busyness – and you know what they say about a body in motion staying in motion.

Finally, there are those who think that planning gets in the way of a grander scheme to which we’re only a part of.  There’s an almost Biblical ban on strategy because it could get in God’s way.  I could be wrong, but I subscribe to what a famous dreamer, Galileo once said, “I do not feel obliged to believe that the same God who endowed us with sense, intellect and reason intended for us to forgo their use.”

The perfect way to predict the future is to create it.  There’s a wonderfully simplistic, strategic sense to that, Abe.

 

 

Frost Advisory

Frost Advisory #323 – Where You’re From, and Why It Matters

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Sometimes we treat it like it’s a nuance.  It’s not.

We don’t have a choice.  Not really.

If we want to be effective communicators we have to speak their language.  See it through their eyes.  Understand their perspective.

I’ll prove it.

This is a really cool map that shows the richest person in every state.

richest-people-map

Now tell me, where did your eyes naturally go when you looked at this map?

Likely to where you’re from.

“To move and audience, especially a diverse audience, from where they are to where you want them to be requires common ground.  If you want me to follow you on a journey, you have to come get me.  The journey must begin where I am, not where you are or where you think I should be.

…If the journey begins with the assumption that everybody here know what we are doing, you will eventually have an audience of people who already know what you are doing.  If you journey begins with the assumption that everybody in the audience is a believer, then eventually your audience will be full of believers.  Who shows up for Third Day concerts?  Primarily people who know and are expecting Third Day music.  Where you consistently begin and what you consistently assume determine who consistently shows up.  Why?  Because your assumptions create the common ground for the journey.”
~Andy Stanley, “Deep and Wide: Creating Churches Unchurched People Love To Attend“

Tommy Kramer Tip

Tommy Kramer Tip #167 – What You SHOULD Want Out of Phone Calls

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One of the things I get asked about a lot is phone calls.  Some PDs think that putting a lot of phone calls on the air is the whole point; that putting people who’ve never had any sort of training in mass communication, speech, acting, or writing will somehow be better than an air talent who’s had years of experience and doesn’t ramble on about insignificant details when he or she is telling a story.

It’s not that I don’t like callers being on the air; I’ve done shows that were extremely phone-intensive.  But you have to have a sense of what the real point is.  So think of it this way:

You don’t want to take phone calls.  You want to take verbal photographs from people.  If what’s being said doesn’t make you see something, or imagine in your mind what it would be like to be in that person’s shoes, it’s not worth airing.

And let me clarify that you want snapshots, not movies.  Every second that you let a caller continue to talk, you face being driven off a cliff.  If possible, record and EDIT every call.  In a Talk format, be prepared to simply cut off a caller, then go on to make your point, or hit the button to go to the next thing.

Whenever I tell a group of people this stuff, someone says “But won’t that sound rude?”

No. What’s rude is subjecting the Listener to a boring, information-driven call that seems ten times longer than it actually is.  Frankly, the listener deserves better than that.

– – – – – – –
Tommy Kramer
Talent Coach
214-632-3090 (iPhone)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2016 by Tommy Kramer. All rights reserved.

 

 

Mason Morning Minute

Unsinkable Radio

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“If you look in your dictionary you will find: Titans – A race of people vainly striving to overcome the forces of nature. Could anything be more unfortunate than such a name, anything more significant?”
~Arthur Rostron, Captain of the rescue ship Carpathia


This photograph is believed to be the last for the HMS Titanic, before it sank.

Everyone bragged on the Titanic in its time.  It was too large to fail, it was unsinkable, and it was unthinkable that disaster could strike them.  All those rich people would not have scrambled for tickets on the Titanic if they knew it was going to sink.

Sorry, but this still reminds me a little of radio as we vainly strive to overcome our own forces of nature.  I am told almost daily that radio is in great shape and always will be.  But actually, I can’t stop, because I remember history.

I am not anti-radio, and understand what it has done for me, but I can’t accept that everything will be as it was.

Change is inevitable, a part of life.  The radio industry is changing and won’t be the same tomorrow as it was yesterday.

The days of radio, television and print as the dominant media are ending, and the era of audio, video, digital and social have begun.

Toward the end of the Titanic’s cruise there were several things that were missed or neglected.  Had they acted on any of them the ship’s name “Titanic”  wouldn’t mean anything to us.  I’m wondering if we’re not seeing the signs and ignoring them, and are headed to a similar end?

Don’t fear change, embrace it!  Make change happen, don’t wait for it to happen.