Let’s make this one really simple:

With your Content, you can engage the brain, or you can engage the heart… or you can engage both.  What you SHOULDN’T do is only engage the brain.  That’s boring.

If you need help with this, get some coaching, do an aircheck session with your PD, or maybe swap ideas with some of the other people on the station.  Because if you don’t understand how to do it… and do it well… you’re going to save a lot of time by NOT thinking that it’ll somehow just magically “come to you.”

It’s like that scene in “The Odd Couple” when the slob, Oscar Madison, tells his finicky roommate Felix Unger that he thought gravy just “came with the meat.”  As Felix said, “No, it doesn’t.  You have to MAKE it.”  Sometimes we need help to make it.