Several times in these tips, I’ve referred to being on the air as like having a conversation with a friend.  But of course, someone who’s just tuning into your show for the first time isn’t a friend – yet.

So if you want to pull that person toward you, follow these two guidelines religiously:

1. Never go so fast that you lose being conversational.

And…

2. Never let the conversation go longer than it should.

It’s pretty obvious that people are tired of fast-talking deejays (particularly in the voice-tracking arena) who don’t sound engaged with us at all.  And in coaching somewhere over 1700 people over the years, I’d guess that maybe – MAYBE – one percent of them have a good sense of “how much is too much.”  (Hint: “too much” = a lot less than you might think.)