Here’s a question for you: Have you listened to your station’s online streaming lately?

Chances are, it pretty much blows.

Most of the time, I record station audio to use for coaching sessions.  And it’s amazing how many stations promote how you can “take us to work with you” or “keep up with us with the app” when in reality, the signal crashes without any warning whatsoever.  Or the app makes us jump through hoops, pushing multiple buttons or wading through “join our music team” come-ons, before we finally just get to what we want – the audio.

And even then, it seems like stations have a budget of about three dollars for the QUALITY of the audio signal, so it’s only a little better than listening to the station through a tin can.  Even something as simple as volume levels can be either insanely low or REALLY LOUD by default.

So look, if you’re going to take the trouble to stream online or have an app, make sure that it delivers the very best audio, with the least hassle, that you can provide.  Otherwise, if I try it the first time and it’s a drag, I’m not going to try it a second time.  Life’s too short.  I can noodle around with my fantasy football team instead.  And my wife will probably just turn it off and start surfing Etsy or Pinterest.

As in all facets of radio, BE WORTH IT when someone comes to you.