The first thing out of your mouth when you open the mic often determines how long someone will listen to you – or if they’re hearing you at all.  Almost instantaneously, the Listener will either connect with you… or not.  So here’s a tip that almost every air talent ignores:

MATCH THE MUSIC to automatically glue yourself to the Listener’s ear.
If the song is slow and quiet, but you come out loud and blasting words, that’s TOTALLY WRONG.

Fast song = upbeat delivery that matches that rhythm.
Slow song = “right in the pocket” delivery that matches that song’s pace.

Second level thought:  Feel the Emotion of the song, and start right there, as if you’re into it.

From that beginning, you can go anywhere else you need to go.  But DON’T start like you just threw your headphones on because the song was ending.  If you sound like you were just texting or looking at your Facebook page one second ago, you won’t get the result you want.

The listener can feel when you’re engaged and in the moment… and when you’re not.

And remember that you CAN’T feel if the listener is engaged or not.  Pull that person toward you by being a PART of what he/she is hearing first.