Watching one of the 700 “home renovation” shows my wife loves recently, I was caught up in what a worker said.

This is a guy who runs one of those machines that excavates earth at an alarmingly fast rate.  But he was interested in learning other things, too.  So, even though he’s just starting out in a landscaping career, he apparently has an eye for the future as he said, “The more you learn, the more you’re worth.”

It’s the same in radio.  The deeper your knowledge, the wider your skill set.  And surprisingly, you also get better at executing any one particular task.

These are “next step” areas:

• Getting better at sounding natural.
• Getting better at putting just the right emphasis on the words to paint a visual picture in the mind of the listener.
• Getting better at transferring a real Emotion in whatever it is you’re talking about.
• Getting better timing.
• Getting a better and deeper understanding of the listener.

The minute you stop learning, you start slipping.  We’re lucky to make a living moving air around.  We OWE our profession a willingness to learn more about it.

(That’s why this website exists.)