The Better Idea.  That’s what always wins.  Apple.  Streaming.  Social media.

As an air talent, limiting yourself to just trying to match the other guy, or just trying to do a decent job… well, that’s setting the bar too low.

What you should want to do is get better, get clearer on what you want to do, and get more proficient at doing it.  Here are three easy steps toward getting better in just one month:

Step 1 – be able to tell someone, in detail, what your listener’s life is today.  The more you know about the listener, the more relevant you can be.  Relevance is ALWAYS the better idea.

Step 2 – do what the format allows, but make sure that you come across as a person, not just a voice.  This is multi-layered, because we’re also voice actors, to a degree.  Start with trying to sound ON the air just like you sound OFF the air.

Step 3 – Reject the typical or the easiest thing to do.  Keep adding stuff all the time.  Burn material like jet fuel.  Try something this week that you’ve never done before.

That should jump start things.