In the movie world, a lot rests on the Film Editor’s “eye.”

“Errors of continuity” – like a shirt tucked in one moment, then untucked in the next shot, then a moment later it’s tucked in again – can ruin the film.  The Editor is always on the lookout for things that, somewhere in the brain, just don’t “add up.”  Those little things destroy credibility.

I hear the same type of things all the time in radio, but of course, they’re spoken rather than pictured.  For example:

An air talent refers to something that I wouldn’t have a clue about unless I was listening 15 minutes ago.

Or a jock goes to a contestant or a caller and says “Hi, Marsha…”  How did you already know her name?  Not logical.

The jock says “Jennifer tripped over it…”  Who’s Jennifer?  Your wife?  Your daughter?  Your dog?

Keep in mind that my timeline (as a listener) isn’t the same as yours.  Don’t assume that I know what you’re referencing.