The other night, casually watching a New York Yankees broadcast with the most excellent Michael Kay and former great pitcher David Cone, something really struck me that Cone said.

He was talking about a Yankees pitcher who had not had a good beginning last season, and made the decision to dramatically dive into the metrics that are available now – arm angle, spin rate, pitchers’ and batters’ “planes” that they pitch or swing on, etc.  He totally revitalized his career when he learned about what more spin means, rather than just speed.

Think about that.  These guys make millions of dollars, he’s done it one way his whole life, and all of a sudden, this guy makes a dramatic change.

The resistance to change is the greatest danger to radio.  Great stations are always looking for more and better ways to connect with listeners, but a lot of air talents seem like they’re always reticent to change much, if at all.

However, just because it got you where you are doesn’t mean you’re going to stay there.  Even at the Major League Baseball level, you can be on a bus back to pitch for the Bogalusa Smoothies in a heartbeat.

Listen to smart people who are looking forward all the time.  Ask the PD to help you get better, or recommend they hire a coach for a few sessions a month.  But always be looking for what will give an edge over the tree stump at the competing station doing the same show as yesterday and the day before that.