The best air talents I’ve ever heard, regardless of age, format, etc. all have one thing in common.  And I think it’s the “biggest” skill a person can develop.

They’re concise.  They always seem to get a point across in fewer words than someone else would use.

Yes, this does apply to Talk radio, too.  This isn’t about the length of a break (or a segment).

It’s simply been my observation that the person that ‘cuts to the chase’ is the one that gets quoted.  And remembered.