Let’s make this easy, and get to the real core of how to be a terrific air talent.

Your job is to share what you see about, and what you feel about the things you have in common with the listener.

Everything else is just nuts and bolts.  If you don’t have the ability to zero in on what matters most to the listener, then you need to run, not walk, to your PD and find out who your target listener is.

When you can visualize what’s going on in the listener’s life, you can be relevant and worth listening to.  If you can’t, and just talk about what interests you, then you’re a disposable commodity, not a “must listen” talent.

Even worse is the real “show about nothing” (Seinfeld’s show wasn’t really that; it was a show about what that generation was like in the 1990s.)  When you’re just talking about “click bait” stuff you see online or on social media, you’re just another drone.

If you settle for that, you’re turning your back on what will make you stand out.  And you’re helping to make radio boring.