A pet peeve of mine is when someone starts with “I – me – my” verbiage instead of starting with the Subject or the Listener, THEN talk about you.

One of the advantages of a team show is that it gives you the opportunity to get into Content without starting by talking about yourself.  Your partner can talk about you.

“Well, Rick was only ten minutes late this morning” leads to a story.  Instead of you talking to me about you, you’re talking to me about him.

This ‘indirect’ way of beginning a Content break is not only really effective, but it creates an “insider” vibe – always a good thing.

But remember, this is only an advantage if you use it.