It’s come to my attention that a lot of people actually take Twitter, Facebook, or other social media comments seriously.  Imagine that – someone you don’t know makes a comment, and you actually care.  I knew this day would come when they took the cocaine out of Coca-Cola.  (According to Facebook.)

I shudder to think – well, I don’t actually shudder; to do that, I’d have to stand up, and I can’t type very well standing up.  Anyway, I’ll ask Siri to remind me to imagine shuddering at the notion of a generation of people who have a real need for some sort of validation from strangers.

Okay, done mock-shuddering now.  All that came to me was, “Bless their pointed little heads.”

Seriously, if you actually find yourself paying a little too much attention to “social,” remember this: most people don’t have 20,000 Twitter followers, but if you’re on the air in a large market, you probably do have 20,000 listeners at any given moment.  VOICES are almost always going to be far more powerful than mere ‘postings.’

Celebrate that!  Do the best you can, every day.  Ignore any negative comment from someone who’s not your boss or your coach.  And to quote the Dean of Science Fiction writers, Robert Heinlein, “Be who you are. And be it in style.”