Times have changed.  Local stations often don’t sound local.  Syndicated shows tend to talk about generic subjects because they can’t be specific to a certain city or state.  Huge radio companies are so weak in coaching the talent that many air talents have never had a coaching session.

So let’s start your process with a basic question:  Did you get noticed today?

And while we’re going there, if you missed work today, did any listeners notice?

Every day, you have a chance to carve out the same kind of career as a Paul Harvey or Howard Stern or Bobby Bones or anyone else you want to name.  So… who are you?  What’s your brand of humor?  What emotions do you show on the air?  And most importantly, what do you have in common with me (the listener)?

I tell people all the time to “crack your chest open and show us what’s in there.”  THAT is how you get noticed.