Well, it’s here.  A station in Portland has an A.I. (artificial intelligence) “air talent.”  A sign of things to come?  Well, as the renowned football coach Bill Parcels used to say, “Let’s not get out the anointing oil just yet.”

When a station needs a new talent, your demo will possibly land you the job.  But obviously, it’s now possible that a faceless nonperson might get it instead.  So think about how you come across on your demo.

Two thoughts for you: Editing.  And Personality.

If you can’t edit your demo well, it won’t carry much impact.  And if you have Personality out front, you’ve got a great shot to not lose out to a robot voice.

And (note: editorial) any station thinking about using an A.I. “jock” is basically just taking the cheap way out and doesn’t deserve listeners.  Period.  Shame on them.