“More Music” used to be a big thing. Talk – of any kind – was pretty much the enemy. (One station in Dallas promoted “No Disc Jockeys.”) And a lot of stations had the goal of playing as many songs as possible in every single hour.

That approach just won’t work very well anymore. Here’s why:

I can get the music you play on any number of platforms – SiriusXM, Spotify, Pandora, Amazon Music, iTunes, You Tube, etc. etc. etc. And I can hear all those songs WITHOUT YOU.

People hunger to be entertained. They hunger to connect with air talents who talk about our lives, what we each go through every day, what amuses us, what makes us sad, even.

Music can’t win by itself. CONTENT wins. Make me laugh, make me cry, make me feel like we have something in common.

And on top of that, play songs that I like a lot. Simple.