As your career advances, radio changes you. Early in your career, you might think that everything needs to be stressed. So it’s easy to talk about something in a way that makes it seem like you’re battering me with things. A little too much “hype.”

The cure for this is so simple: just put emphasis on ONE word in each sentence, instead of trying to hype every single copy point.

Just relax. We’re entering an era when nobody wants to be SHOUTED AT anymore. Plus, I’m in my car, not taking notes. Too many points delivered too emphatically just makes for sensory overload.

Simplify the message; relax the delivery.

You can still be excited or have “energy” (whatever that elusive concept is), but only in the way that you would in a real-life conversation you’d have with a good friend. Everything else is just too “over the top.”