Tommy Kramer Coaching Tip #600: Planning the Show Each Day

Show prep is SO important. I’ve seen hundreds of people I’ve worked with who had no real plan, or a partial “subject list” type of prep, thinking that this is enough.

It’s not. If you want to win, and become a well-oiled machine, don’t just plan what you’d like to do. LAY OUT where each thing will go.

Pay attention to the normal amount of station “business” and promotions, contests if you have one, and interview time if you have a guest. I’d slot those in FIRST, then look at where your Content goes.
In the Talk arena, this is ultra-important. The late Pat Williams, former manager, then V.P. of the NBA Orlando Magic, used to do a show once a week on a Sports station I programmed in Orlando. He would come in with a list of every single question he wanted to ask a guest, in order, and if some interesting “side road” developed, he’d go with that, then immediately return to the questions list. He was smooth as silk on the air and did consistently amazing interviews, and he personified show prep – and he wasn’t even a full-time radio guy!

Let’s close with this: There are reasons that jet pilots don’t just fly by the seat of their pants. It’s because (1) they want to consistently be at their best, and (2) they like to avoid things like flying into a mountain.