In the last tip, I (again) addressed why your Content should tap into an Emotion. This is basic “What’s my motivation?” acting stuff.

But here’s the deal: Over the years, I’ve had a surprising number of air talents tell me that they don’t really HAVE an Emotion about a given subject.

So here’s another tip:

If you don’t automatically tap into an Emotion, FIND ONE.

You have to dig into how you feel, then transmit that through your wording, your inflection, even just the general tone of your voice.

Trust me, when you do, people can’t help but respond. And you’ll reach a whole different level in how you connect with the Listener.