Tommy Kramer Coaching Tip #611: A Different Way to View Social Media’s Place in Content

The biggest challenge for anyone who’s on the air is the search for Content each day. Often in coaching sessions, I get asked about social media, and what its place is in show prep.

Social media is what it is. There’s an entire generation of people who’ve apparently grown up caring about what complete strangers have to say about them.

I won’t get too deep into the negatives involved in people who see their lives in terms of “likes”, but I ask you to consider a different overview, from a radio standpoint, not a social media standpoint:

Rather than falling into the habit of using social media as a main starting place for Content, see it as a place where your Content goes for feedback and discussion. You’ll get a whole different mindset, and improve your Content selection process when, instead of leaning on social to jumpstart your show, you do your show to jumpstart social.

This creates a feedback loop of its own, but with the important distinction that it starts with the radio.

Reminder: you should always want to avoid having your show sound generic. And to that purpose, show prep should always start in your own living room; then you work outward from there.