After hearing a couple of overly long breaks the other day on a music station I work with, this came up in the next coaching session:

Use fewer words.

There’s a reason that most famous quotes are short. Usually, the more words a person uses, the less impact it makes. (A lot of people disagree when I say that, but they’re wrong. In today’s jump-cut, hummingbird-attention-span world, being longwinded makes you sound OLD.)

So, just try to cut down the NUMBER of words it takes you to talk about something.

EVEN IN TALK RADIO shows, fewer words about each point will make more impact than just beating one point to death. And by being briefer, you’ll be able to get more Subjects into the show.

The overall “bump” is that you’ll be more thorough – without being boring.