Tommy Kramer Tip #141 – Brick-By-Brick

You construct a building brick-by-brick. If you don’t, it collapses.

You construct your show each day break-by-break. Or maybe that should read “You SHOULD construct it break-by-break,” because one of the weakest areas today is in putting a show together. General headings (“we’ll do something about the Super Bowl here”), things you just feel like talking about (whether the listener gives a cr*p or not), defaulting to quacking about a promotion or station event as some sort of fail-safe device – these are, at best, incomplete thoughts. (And at worst, just lazy.)

It’s so easy to lay out a show:

1. First, list all the things you HAVE to do. (Contest, live spot, feature, guest, whatever.)

2. Then, list the things you WANT to do. (Remember that it has to matter to the listener already, or bring the listener up to date on something he/she needs to know, but may not have heard yet.)

3. Finally, when you start laying out what goes where, pay close attention to Balance. You don’t want two promotional breaks back-to-back, for instance. You don’t want to start something that might get some phone feedback, but not have anywhere to air the call(s).

When you build your show on a solid prep foundation, break-by-break, you automatically jump past everyone who doesn’t. Do it every day, and they’ll be calling Bekins soon to see if they have any boxes.

Goodratings.com

Tommy Kramer Tip #141 – Brick-By-Brick

Leave a Reply