Over the last two decades of coaching hundreds of radio stations, I’ve rarely heard this dealt with, except behind closed doors.  (Usually the GM or PD questioning me about a “difficult” talent.)

If you really want a better daypart, a raise, or even just genuine respect between yourself and your boss, it has to be earned.  Many, many times, a jock has told me that he or she would like to be given a shot at a drive-time slot or maybe being an APD.  My answer is always the same: Make yourself the best CANDIDATE for that position.

But if you drill a little deeper, you’ll see that the reason the “higher-ups” haven’t given you that opportunity is actually in the same ballpark that getting the listener to bond with you lives.

Here’s what it boils down to:

Ego without Confidence = no.
Confidence without Ego = yes.

A closer look at this:

We all have egos.  A healthy ego is fine, but DISPLAYS of ego are off-putting.

Confidence is what you want to exude.  Ego works against that.  We all follow the most confident person, but we rarely ever just follow the person with the biggest ego.

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Tommy Kramer
Talent Coach
214-632-3090 (iPhone)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2017 by Tommy Kramer. All rights reserved.